Skip to content

Spend $100, Earn Store Credit

Free Shipping On Orders $25+

New & Featured
New & Featured
- New Arrivals
  NEW Lab Series
  Best Sellers
  Powerbait® MaxScent
  Gulp!®
  PowerBait®
Bait & Lures
Bait & Lures
Tackle
Tackle
- Shop All Terminal Tackle
  Sale
- Tackle Type
  Hooks
  Jigheads
  Rigs
Line
Line
Rods & Combos
Rods & Combos
- Shop All Rods & Combos
- Type
  Casting Rods
  Spinning Rods
  Spinning Combos
  Ice Combos
Tools
Tools
- Shop All Tools
  Sale
- Tool Types
  Knives
  Line Tools
  Multi-Tools
  Pliers
  Rod Management
  Scales
  Tackle Management
Apparel
Apparel
- Shop All Apparel
- Type
  Gloves
  Hats
  Hoodies
  Performance Wear
  T-Shirt
Sale

New Arrivals

Shop All Bait
Bait Type
- Hard Bait
- Soft Bait
- Attractants
- Dough
- Jigs
- Spinnerbaits
- Swimbaits
- Buzzbaits
Shape
- Craws
- Creatures
- Frogs
- Minnows
- Worms
Species
- Bass
- Catfish
- Panfish/Crappie
- Trout
- Walleye
Technique

Shop All Terminal Tackle
- Sale
Tackle Type
- Hooks
- Jigheads
- Rigs

Shop All Line
- Sale
Line Type
Series
- Big Game
- Forward Line
- Fireline
- FluoroShield
- Ginclear
- ProSpec Chrome
- Trilene
- Vanish
- x5/ x9

Shop All Rods & Combos
Type

Shop All Tools
- Sale
Tool Types

Shop All Apparel
Type
- Gloves
- Hats
- Hoodies
- Performance Wear
- T-Shirt

Account

Rise.ai Hardbait

Skip to results list

Active filters:

64 items

Sort

Sort Featured

Featured

Most relevant

Best selling

Alphabetically, A-Z

Alphabetically, Z-A

Price, low to high

Price, high to low

Date, old to new

Date, new to old

Column grid

Column grid

Filter

Active filters:

Sort

Sort Featured

Featured

Most relevant

Best selling

Alphabetically, A-Z

Alphabetically, Z-A

Price, low to high

Price, high to low

Date, old to new

Date, new to old

Sale

Flicker Shad®

Flicker Shad®

Sale price $3.15 Regular price $8.99
Sale

Flicker Minnow®

Flicker Minnow®

Sale price $3.15 Regular price $8.99
Sale

Hit Stick

Hit Stick

Sale price $3.50 Regular price $9.99
Sale

Finisher

Finisher

Sale price $3.15 Regular price $8.99
Sale

Dredger

Dredger

Sale price $3.85 Regular price $10.99
Sale

Choppo

Choppo

Sale price $5.25 Regular price $14.99
Sale

Frittside™

Frittside™

Sale price $4.55 Regular price $12.99
Sale

Money Badger

Money Badger

Sale price $3.50 Regular price $9.99
Sale

Flicker Shad® Jointed

Flicker Shad® Jointed

Sale price $3.50 Regular price $9.99
Sale

Stunna

Stunna

Sale price $5.95 Regular price $16.99
Sale

Flicker Shad® Shallow

Flicker Shad® Shallow

Sale price $3.15 Regular price $8.99
Sale

PowerBait® Power® Switch

PowerBait® Power® Switch

Sale price $3.15 Regular price $8.99
Sale

Digger

Digger

Sale price $3.15 Regular price $8.99
Sale

Deep Hit Stick

Deep Hit Stick

Sale price $4.20 Regular price $11.99
Sale

SquareBull

SquareBull

Sale price $3.85 Regular price $10.99
Sale

Ripfish

Ripfish

Sale price $5.25 Regular price $14.99
Sale

Warpig™

Warpig™

Sale price $3.85 Regular price $10.99
Sale

Vibrato®

Vibrato®

Sale price $3.15 Regular price $8.99
Sale

Dough Rider

Dough Rider

Sale price $2.27 Regular price $6.49
Sale

Screamin' Choppo

Screamin' Choppo

Sale price $5.25 Regular price $14.99
Sale

Dime

Dime

Sale price $4.55 Regular price $12.99
Sale

ThinFisher™

ThinFisher™

Sale price $2.80 Regular price $7.99
Sale

Dough Rider Minnow

Dough Rider Minnow

Sale price $2.27 Regular price $6.49
Sale

Krej®

Krej®

Sale price $5.95 Regular price $16.99

Products Products

New Arrivals
Soft Bait
Hard Bait
Dough
Terminal Tackle
Line
Apparel
Sale

Customer Service Customer Service

Contact Us
Track Your Order
Shipping Information
Return Policy
Warranty Policy
Check Your Balance
Promotions
Accessibility Statement
California Privacy Notice
Notice of Financial Incentive
Your Privacy Choices
Affiliate

Berkley® Berkley®

About
Stories
Careers

JOIN & GET REWARDED

Sign up today and spend $100 to earn points toward future purchases.

Email

Berkley® is a brand of Pure Fishing, Inc. © 2026

Privacy policy

Your cart is empty

Have an account? Log in to check out faster.

Continue shopping

Search

Search

Products

10 Jar Bait Folder

10 Jar Bait Folder

Regular price $29.99 Sale price $10.50
110 Volt Electric Fillet Knife

110 Volt Electric Fillet Knife

Regular price $59.99 Sale price $21.00
11in XCD Long Reach Pliers

11in XCD Long Reach Pliers

Regular price $34.99 Sale price $12.25
16 Jar Bait Folder

16 Jar Bait Folder

Regular price $34.99 Sale price $12.25