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Fall New Arrivals

Shop the new SlapGill and more fresh and saltwater innovations from Berkley® Labs. Available while supplies last.

Shop New Arrivals

Engineered in the lab. Proven on the water.

Shop by Category

Flicker Shad®

Crankbaits & Jerkbaits

Soft Bait

Soft Bait

Hard Bait

Hard Bait

PowerBait® MaxScent The General

Worms

Line

Line

Flicker Shad®

Crankbaits & Jerkbaits

Berkley Series

Powerbait® MaxScent

Powerbait® MaxScent

Powerbait®

Powerbait®

Gulp!

Gulp!

Lab Series™ Minnow

Lab Series

Powerbait® MaxScent

Powerbait® MaxScent

Unlock

Sale

Unlock

Unlock

$5.25 $14.99

Shop by Species

Doom Stroller

Bass Fishing Collection

PowerBait® Saltwater Shrimperor

Saltwater Bait

Dough Rider Minnow

Trout Fishing Collection

Flicker Shad®

Walleye Fishing Collection

Doom Stroller

Bass Fishing Collection

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The Saltwater Formula Perfected

Engineered for saltwater predators, Berkley hard baits, Gulp!®, and PowerBait® deliver proven durability and lifelike action.

Shop Saltwater

Engineered with innovation. Fueled by science.

We've done the science.

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